In the New Electric World, businesses are more dependent than ever on stable and uninterrupted power for their critical IT applications. At the same time, Europe is in the grip of an energy crisis, with the region facing the ongoing threat of power disruption.
Think for a moment about the following disruptive scenarios
![](https://www.apc.com/hr/en/assets/v2/656/media/373839/900/1170740969-IC-800x450.jpg)
Internal process disruption
Risk to continuity of internal business processes: like inventory tracking, quote tools, or invoicing
![Man using smartphone in home office](https://www.apc.com/hr/en/assets/v2/656/media/392296/900/1143238540-IC-800x450.jpg)
Communications issues
Resulting from email servers going offline or Voice over IP phones shutting down
![A woman in a shopping Mart](https://www.apc.com/hr/en/assets/v2/656/media/392294/900/664646935-IC-800x450.jpg)
Customer frustration
Customer dissatisfaction and impact on corporate reputation: banking/call centers for example
![](https://www.apc.com/hr/en/assets/v2/656/media/392293/900/482181887-IC-800x450.jpg)
Manufacturing shutdowns
The cost of machine resetting and disposal of waste material
![Technician working in computer server room](https://www.apc.com/hr/en/assets/v2/656/media/392295/900/672157033-IC-800x450.jpg)
IT recovery costs
The expense associated with backing up core IT systems
![Business People meeting Planning Strategy Analysis on new business project Concept](https://www.apc.com/hr/en/assets/v2/656/media/398411/900/940682222-IC-800x450.jpg)
Lost sales revenue
Customers are unable to contact customer service, and customer support unable to access customer account details